Respect and understand customers, provide products and services exceeding customers’ expectation continuously, and be customers’ eternal friends, which are our service philosophy insisted and advocated all the time.

I. We consider firstly that customers’ consumption idea has changed when customers have changed from sellers' market to buyer’s market in the enterprise. In face of numerous products (or services), consumption idea of consumers has changed. In face of numerous products (or services), consumers would like to accept products (or services) with good quality. Quality here indicates not only products’ inherent quality but also products’ packaging quality and service quality. Therefore, we must meet customers’ demands completely to the largest extent. ◇ Research, design, and improve services in shoes of customers (or consumers) rather than the company.